Smirnoff Nightlife Exchange / Smirnoff Global / March 2011

To develop a visual system based around the idea of an exchange. Inspired by the iconic Smirnoff Exchange Crate, a visual system is built to emphasize the crate's openings as a metaphor for gateways or ports of travel. This visual system is then integrated into an application that shows off ideas submitted for the two cities chosen for an exchange.

Completed, Designed and Proposed at RGA.

Smirnoff Nightlife Exchange . Project Overview
Smirnoff Nightlife Exchange . Project Description
Smirnoff Nightlife Exchange . Project Moodboard . Inspiration
Smirnoff Nightlife Exchange . Iconic Exchange Crate
Smirnoff Nightlife Exchange . Visual System Construct One
Smirnoff Nightlife Exchange . Visual System Construct Two
Smirnoff Nightlife Exchange . Visual System Construct Three
Smirnoff Nightlife Exchange . IPad Application
Smirnoff Nightlife Exchange . IPad Application . Map Transition One
Smirnoff Nightlife Exchange . IPad Application . Map Transition Two
Smirnoff Nightlife Exchange . IPad Application . Map Transition Three
Smirnoff Nightlife Exchange . IPad Application . Map Transition Four
Smirnoff Nightlife Exchange . IPad Application . Ideas Exchange
Smirnoff Nightlife Exchange . IPad Application . Idea Details
Smirnoff Nightlife Exchange . Project Image One
Smirnoff Nightlife Exchange . Project Image Two