Total Beauty Brand Book / Loreal Paris Global / August 2010

The Total Beauty Brand Book is a complete documentation of the Total Beauty brand system designed for Loreal. This book submitted to its brand director in Paris. The content includes a comprehensive look at the revamp of Loreal through the digital sphere that includes the web, mobile, tablet platforms and a new brand orientated approach.

Design Director: Virgilio Santos . Designer: Jonathan Han

Loreal Total Beauty Brand Book . Exterior
Loreal Total Beauty Brand Book . Exterior Close Up One
Loreal Total Beauty Brand Book . Exterior Close Up . Two
Loreal Total Beauty Brand Book . Interior Spreads One
Loreal Total Beauty Brand Book . Interior Spreads Two
Loreal Total Beauty Brand Book . Interior Spreads Three
Loreal Total Beauty Brand Book . Interior Spreads Four
Loreal Total Beauty Brand Book . Interior Spreads Five
Loreal Total Beauty Brand Book . End